| Brand | MINISTRY OF TELECOMMUNICATION |
| Product/Service | MINISTRY OF TELECOMMUNICATION |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Sound Design |
|
Entrant Company
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IMPACT BBDO Beirut, LEBANON
|
|
Advertising Agency
|
IMPACT BBDO Beirut, LEBANON
|
|
Production Company
|
ALLEYCAT Beirut, LEBANON
|
Brief Explanation
When we take nature for granted, nature does the same.
Creative Execution
Based on the inner voice concept, sound design was executed to best transmit the many emotions in the voice of the old man incarnating the tree itself. A mix of blowing winds, a subtle and basic composed tune that best brings out the deep voice of the protagonist. The blend gives one homogeneous sound.
Credits
| Walid Kanaan |
Impact Bbdo |
Chief Creative Officer |
| Georges Kyrillos |
Impact Bbdo |
Senior Art Director |
| Chris Jabre |
Impact Bbdo |
Senior Creative Copywriter |
| Rawad Keyrouz |
IMPACT BBDO |
Tv Producer |