| Brand | BLOM BANK |
| Product/Service | DEMINING CARD |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Editing |
|
Entrant Company
|
IMPACT BBDO Beirut, LEBANON
|
|
Advertising Agency
|
IMPACT BBDO Beirut, LEBANON
|
|
Production Company
|
SIGNATURE PRODUCTIONS Beirut, LEBANON
|
Brief Explanation
BLOM BANK has launched the innovative BLOM MasterCard “Giving” card which combines the benefits of holding a credit or debit card and financially assisting the Lebanese Mine Action Center in removing mines from all of Lebanon.
In everyday life, this makes every BLOM GIVING cardholder a hero.
There were no special effects, no flash back effect used to portray the two parallel time lines.
It was a simple and clean editing job that allowed the building of the drama until the end of the story.
Credits
| Walid Kanaan |
Impact Bbdo |
Chief Creative Officer |
| Nadine Jabbour |
Impact BBDO |
Copywriter |
| Roula Safi |
Impact BBDO |
General Manager |
| Walid Madi |
Impact BBDO |
Group Account Director |
| Yara Berjawi |
Impact Bbdo |
Account Executive |