2015 Winners & Shortlists

Brief Explanation

From a simple shisha man to the biggest social media sensation in Lebanon! A commercial by “Sa2afetna / Revive Culture”, a social movement aiming to bring back our true culture and sharing the stories that matter most. Join us on www.facebook.com/sa2afetna

Creative Execution

Given the nature of the script and the interview format, the choice of cast was critical because the end product revolves mainly around one hero character, and the delivery either sets the copy as powerful or cheesy. The desired outcome was obtained after a long and thorough research to end up with protagonists who would convey the sarcasm and the humor behind the script, without it losing its impact in terms of behavioral change.