| Brand | OPENMINDS |
| Product/Service | OPENMINDS |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Casting |
|
Entrant Company
|
IMPACT BBDO Beirut, LEBANON
|
|
Advertising Agency
|
IMPACT BBDO Beirut, LEBANON
|
|
Media Agency
|
OMD Beirut, LEBANON
|
|
Production Company
|
WONDERFUL PRODUCTIONS Beirut, LEBANON
|
Brief Explanation
The concept is based on the story of 12-year-old twins, which made the choice of the cast even trickier.
Creative Execution
The execution building mainly on emotion, the build-up towards the big reveal is intensified with the music, a melody specifically composed for the film.
Credits
| Walid Kanaan |
Impact Bbdo |
Chief Creative Officer |
| Chris Jabre |
Impact Bbdo |
Senior Creative Copywriter |
| Dany Aouad |
Impact Bbdo |
General Manager |
| Elias Hanna |
IMPACT BBDO |
Account Manager |
| Rawad Keyrouz |
IMPACT BBDO |
Tv Producer |