2015 Winners & Shortlists

Brief Explanation

From a simple shisha man to the biggest social media sensation in Lebanon! A commercial by “Sa2afetna / Revive Culture”, a social movement aiming to bring back our true culture and sharing the stories that matter most. Join us on www.facebook.com/sa2afetna The script has been crafted to be highly relevant to the target audience. It encapsulates expressions and ways of behavior that cover all age classes interacting online, and paints the sad reality with a very sarcastic / humorous approach. The end product is a direct satire that targets each person behaving like the protagonists without directly pointing fingers, by evoking slices of life that are true to any online user in Lebanon.