| Brand | MINISTRY OF TELECOMMUNICATION |
| Product/Service | MINISTRY OF TELECOMMUNICATION |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Script |
|
Entrant Company
|
IMPACT BBDO Beirut, LEBANON
|
|
Advertising Agency
|
IMPACT BBDO Beirut, LEBANON
|
|
Production Company
|
ALLEYCAT Beirut, LEBANON
|
Brief Explanation
When we take nature for granted, nature does the same.
The concept is portrayed through storytelling. An old tree has been given an inner voice, and it tells the stories it has witnessed across time. The script intentionally builds up to an unexpected turn of events. Moving along from the determination of the tree that never moved all the way to the car crash brings the whole story together.
Credits
| Walid Kanaan |
Impact Bbdo |
Chief Creative Officer |
| Georges Kyrillos |
Impact Bbdo |
Senior Art Director |
| Chris Jabre |
Impact Bbdo |
Senior Creative Copywriter |
| Rawad Keyrouz |
IMPACT BBDO |
Tv Producer |