Brand | MTV |
Product/Service | MTV |
Entrant | IMPACT BBDO Beirut, LEBANON |
Category | Direction |
Entrant Company
|
IMPACT BBDO Beirut, LEBANON
|
Advertising Agency
|
IMPACT BBDO Beirut, LEBANON
|
Production Company
|
THE TALKIES Beirut, LEBANON
|
Brief Explanation
From a simple shisha man to the biggest social media sensation in Lebanon!
A commercial by “Sa2afetna / Revive Culture”, a social movement aiming to bring back our true culture and sharing the stories that matter most.
Join us on www.facebook.com/sa2afetna
The copies are based on an interview format. The effort put in direction needed to shift this basic, commonly used format into a real story with a build-up. The cuts, perfectly in synch with the script told in the script, help transform the format and amplify the concept with a modern touch, relevant to all age groups.
Credits
Walid Kanaan |
Impact Bbdo |
Chief Creative Officer |
Sharbel Jreish |
Impact BBDO |
Art Director |
Karim Diab |
IMPACT BBDO |
General Manager |
Georges Kyrillos |
Impact Bbdo |
Senior Art Director |
Chris Jabre |
Impact Bbdo |
Copywirter |
Ali Zein |
Impact Bbdo |
Creative Director |
Nadine Jabbour |
Impact BBDO |
Copywriter |
Rawad Keyrouz |
Impact Bbdo |
Tv Producer |