2015 Winners & Shortlists

Brief Explanation

From a simple shisha man to the biggest social media sensation in Lebanon! A commercial by “Sa2afetna / Revive Culture”, a social movement aiming to bring back our true culture and sharing the stories that matter most. Join us on www.facebook.com/sa2afetna The copies are based on an interview format. The effort put in direction needed to shift this basic, commonly used format into a real story with a build-up. The cuts, perfectly in synch with the script told in the script, help transform the format and amplify the concept with a modern touch, relevant to all age groups.