Brand | MOUNTAIN VIEW |
Product/Service | CHILL OUT PARK GATED COMMUNITY |
Entrant | ADVANTAGE CAIRO, EGYPT |
Category | Achievement in Production |
Entrant Company
|
ADVANTAGE CAIRO, EGYPT
|
Advertising Agency
|
ADVANTAGE CAIRO, EGYPT
|
Media Agency
|
MEDIAIR MENA Cairo, EGYPT
|
Production Company
|
ASAP Cairo, EGYPT
|
Production Company 2
|
ZANAD Cairo, EGYPT
|
Production Company 3
|
AROMA Giza, EGYPT
|
Brief Explanation
The insight for this scrip is that, for people who lives in crowded parts of Cairo tend to spend a lot of time in their cars stuck in traffic jams, this is even worse during rush hour when taking their kids to school.
Even the school busses, because of the lack of parking, can't wait for kids on most roads. So the result is a frustrated child, who cannot concentrated at school and this drives the parents crazy as well. Wouldn't it be nice if they all could just chill out.
Creative Execution
Casting began 3 months prior to shoot, looking for well-built men to be the base for make-up artists to work from, developing these angry alter egos. We needed men who could act, besides being just ripped.
Then, a labor intensive make up job began. Getting the actors to look like monstrous angry characters took over 2 months in the making, Flying a Goya-winning makeup artist from Madrid to take the measurements of actors, pour casts on their faces to create the masks, and other various body parts to fabricate the arms and feet.
Also, on set, many stunts and breakable elements were designed for the actors to make their actions look larger than life, from wiring actors for smashing things to blowing off the roof a car.
Post production was completed in Finish, London, to give one of our main actors, a donkey, and the performance of a life time.
Credits
Hazem Hussein |
ADVANTAGE CAIRO |
Ceo/Chief Creative Officer |
Tamer El Ezaby |
ADVANTAGE CAIRO |
Executive Vp/Board Member |
Arkadio Cesar |
ADVANTAGE CAIRO |
Executive Creative Director |
Mahmoud Hosni |
ADVANTAGE CAIRO |
Associate Creative Director |
Sherin Moustafa |
ADVANTAGE CAIRO |
Account Director |
Mariam El Touny |
ADVANTAGE CAIRO |
Account Supervisor |
Omar Hilal |
ASAP |
Director |
Amin El Masry |
ASAP |
Executive Producer |
Mohamed Diaa |
ASAP |
Art Director |