Brand | MOUNTAIN VIEW |
Product/Service | CHILL OUT PARK GATED COMMUNITY |
Entrant | ADVANTAGE CAIRO, EGYPT |
Category | Achievement in Production |
Entrant Company
|
ADVANTAGE CAIRO, EGYPT
|
Advertising Agency
|
ADVANTAGE CAIRO, EGYPT
|
Media Agency
|
MEDIAIR MENA Cairo, EGYPT
|
Production Company
|
ASAP Cairo, EGYPT
|
Production Company 2
|
ZANAD Cairo, EGYPT
|
Production Company 3
|
AROMA Giza, EGYPT
|
Brief Explanation
Finding parking in Cairo is literally a nightmare. So people reserve parts of the streets in front of their buildings as parking spots for their cars, they use cement blocks, iron poles and metal chains to prevent others from parking in their spots. Fighting for it is a normal event that happens in our streets constantly, especially between neighbors. People arguing over it are often heard by pedestrians and even inside your own flat. That is why if given a choice most would opt for a more tranquil and less stressful place to live in
Creative Execution
Casting began 3 months prior to shoot, looking for well-built men to be the base for make-up artists to work from, developing these angry alter egos. We needed men who could act, besides being just ripped.
Then, a labor intensive make up job began. Getting the actors to look like monstrous angry characters took over 2 months in the making, Flying a Goya-winning makeup artist from Madrid to take the measurements of actors, pour casts on their faces to create the masks, and other various body parts to fabricate the arms and feet.
Also, on set, many stunts and breakable elements were designed for the actors to make their actions look larger than life, from wiring actors for smashing things to blowing off the roof a car.
Post production was completed in Finish, London, to give one of our main actors, a donkey, and the performance of a life time.
Credits
Hazem Hussein |
ADVANTAGE CAIRO |
Ceo/Chief Creative Officer |
Tamer El Ezaby |
ADVANTAGE CAIRO |
Executive Vp/Board Member |
Arkadio Cesar |
ADVANTAGE CAIRO |
Executive Creative Director |
Mahmoud Hosni |
ADVANTAGE CAIRO |
Associate Creative Director |
Sherin Moustafa |
ADVANTAGE CAIRO |
Account Director |
Mariam El Touny |
ADVANTAGE CAIRO |
Account Supervisor |
Omar Hilal |
ASAP |
Director |
Amin El Masry |
ASAP |
Executive Producer |
Mohamed Diaa |
ASAP |
Art Director |