2015 Winners & Shortlists

Brief Explanation

Most of the capital cities are famous for their crowded streets, especially in the rush hour. But the unique thing about Cairo is that you may get stuck in traffic for hours on end, for the strangest reasons. This makes simple parenting chores really frustrating for child but even so more for the mother. So is not difficult to imagine the amount of road rage that takes place on the streets of this city with 18 million people commuting up and down.

Creative Execution

Casting began 3 months prior to shoot, looking for well-built men to be the base for make-up artists to work from, developing these angry alter egos. We needed men who could act, besides being just ripped. Then, a labor intensive make up job began. Getting the actors to look like monstrous angry characters took over 2 months in the making, Flying a Goya-winning makeup artist from Madrid to take the measurements of actors, pour casts on their faces to create the masks, and other various body parts to fabricate the arms and feet. Also, on set, many stunts and breakable elements were designed for the actors to make their actions look larger than life, from wiring actors for smashing things to blowing off the roof a car. Post production was completed in Finish, London, to give one of our main actors, a donkey, and the performance of a life time.