2015 Winners & Shortlists

Brief Explanation

The insight for this scrip is that, for people who lives in crowded parts of Cairo tend to spend a lot of time in their cars stuck in traffic jams, this is even worse during rush hour when taking their kids to school. Even the school busses, because of the lack of parking, can't wait for kids on most roads. So the result is a frustrated child, who cannot concentrated at school and this drives the parents crazy as well. Wouldn't it be nice if they all could just chill out.

Creative Execution

In order to bring any script to its full potential we need great casting, and this is so much more important when we are talking humor. In our case casting was so much more difficult; we needed lead actors that had certain body types to be able to assemble an entire family in some of the scripts. The actors on these commercial delivered their performances with absolute craftsmanship, their comical timing was flawless. Casting the supporting characters for the drama we intentionally wanted to have actors that looked and acted as natural as possible. This was done with the purpose of rooting the script into the reality of the insights, while setting a very believable stage for the fantastic performance of our extremely irritated protagonists.