2015 Winners & Shortlists

Brief Explanation

Finding parking in Cairo is literally a nightmare. So people reserve parts of the streets in front of their buildings as parking spots for their cars, they use cement blocks, iron poles and metal chains to prevent others from parking in their spots. Fighting for it is a normal event that happens in our streets constantly, especially between neighbors. People arguing over it are often heard by pedestrians and even inside your own flat. That is why if given a choice most would opt for a more tranquil and less stressful place to live in

Creative Execution

In order to bring any script to its full potential we need great casting, and this is so much more important when we are talking humor. In our case casting was so much more difficult; we needed lead actors that had certain body types to be able to assemble an entire family in some of the scripts. The actors on these commercial delivered their performances with absolute craftsmanship, their comical timing was flawless. Casting the supporting characters for the drama we intentionally wanted to have actors that looked and acted as natural as possible. This was done with the purpose of rooting the script into the reality of the insights, while setting a very believable stage for the fantastic performance of our extremely irritated protagonists