2015 Winners & Shortlists

Brief Explanation

Most of the capital cities are famous for their crowded streets, especially in the rush hour. But the unique thing about Cairo is that you may get stuck in traffic for hours on end, for the strangest reasons. This makes simple parenting chores really frustrating for child but even so more for the mother. So is not difficult to imagine the amount of road rage that takes place on the streets of this city with 18 million people commuting up and down

Creative Execution

In order to brig any script to its full potential we need great casting, and this is so much more important when we are talking humor. In our case casting was so much more difficult; we needed lead actors that had certain body types to be able to assemble an entire family in some of the scripts. The actors on these commercial delivered their performances with absolute craftsmanship, their comical timing was flawless. Casting the supporting characters for the drama we intentionally wanted to have actors that looked and acted as natural as possible. This was done with the purpose of rooting the script into the reality of the insights, while setting a very believable stage for the fantastic performance of our extremely irritated protagonists.