| Brand | MOUNTAIN VIEW |
| Product/Service | CHILL OUT PARK GATED COMMUNITY |
| Entrant | ADVANTAGE CAIRO, EGYPT |
| Category | Script |
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Entrant Company
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ADVANTAGE CAIRO, EGYPT
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Advertising Agency
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ADVANTAGE CAIRO, EGYPT
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Media Agency
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MEDIAIR MENA Cairo, EGYPT
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Production Company
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ASAP Cairo, EGYPT
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Production Company 2
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ZANAD Cairo, EGYPT
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Production Company 3
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AROMA Giza, EGYPT
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Brief Explanation
In order to fulfill the brief for our client "Mountain View" a real state development which offers a life that is chaos free, just on the outskirts of Cairo a city buzzing with nearly twenty million people.
We based our scripts on true local insights, and wrote them in a manner to mirror the emotional affliction that Cairo residents have to endure on a daily basis.
From gesticulation to the use of colloquialism, meticulous care was taken to describe the nuances of each character and the predicaments they find themselves on a daily bases. These situations literally drive people over the edge.
Although these scrips purposely amplify and ridicule the hectic life of the inner city, they struck a true cord with all Egyptians because of the depth of its insightful details.
Credits
| Hazem Hussein |
ADVANTAGE CAIRO |
Ceo/Chief Creative Officer |
| Tamer El Ezaby |
ADVANTAGE CAIRO |
Executive Vp/Board Member |
| Arkadio Cesar |
ADVANTAGE CAIRO |
Executive Creative Director |
| Mahmoud Hosni |
ADVANTAGE CAIRO |
Associate Creative Director |
| Sherin Moustafa |
ADVANTAGE CAIRO |
Account Director |
| Mariam El Touny |
ADVANTAGE CAIRO |
Account Supervisor |
| Omar Hilal |
ASAP |
Director |
| Amin El Masry |
ASAP |
Executive Producer |
| Mohamed Diaa |
ASAP |
Art Director |