Brand | MOUNTAIN VIEW |
Product/Service | CHILL OUT PARK GATED COMMUNITY |
Entrant | ADVANTAGE CAIRO, EGYPT |
Category | Script |
Entrant Company
|
ADVANTAGE CAIRO, EGYPT
|
Advertising Agency
|
ADVANTAGE CAIRO, EGYPT
|
Media Agency
|
MEDIAIR MENA Cairo, EGYPT
|
Production Company
|
ASAP Cairo, EGYPT
|
Production Company 2
|
ZANAD Cairo, EGYPT
|
Production Company 3
|
AROMA Giza, EGYPT
|
Brief Explanation
In order to fulfill the brief for our client "Mountain View" a real state development which offers a life that is chaos free, just on the outskirts of Cairo a city buzzing with nearly twenty million people.
We based our scripts on true local insights, and wrote them in a manner to mirror the emotional affliction that Cairo residents have to endure on a daily basis.
From gesticulation to the use of colloquialism, meticulous care was taken to describe the nuances of each character and the predicaments they find themselves on a daily bases. These situations literally drive people over the edge.
Although these scrips purposely amplify and ridicule the hectic life of the inner city, they struck a true cord with all Egyptians because of the depth of its insightful details.
Credits
Hazem Hussein |
ADVANTAGE CAIRO |
Ceo/Chief Creative Officer |
Tamer El Ezaby |
ADVANTAGE CAIRO |
Executive Vp/Board Member |
Arkadio Cesar |
ADVANTAGE CAIRO |
Executive Creative Director |
Mahmoud Hosni |
ADVANTAGE CAIRO |
Associate Creative Director |
Sherin Moustafa |
ADVANTAGE CAIRO |
Account Director |
Mariam El Touny |
ADVANTAGE CAIRO |
Account Supervisor |
Omar Hilal |
ASAP |
Director |
Amin El Masry |
ASAP |
Executive Producer |
Mohamed Diaa |
ASAP |
Art Director |