2015 Winners & Shortlists

Brief Explanation

Every year Lebanon celebrates its Independence Day through a national parade that is televised to millions-yet,in 2014 things changed.In the absence of a president and political turmoil,the parade was cancelled. So,we took it upon ourselves to salute the armed forces in our own way.We created the first virtual parade.TOUCH 3ARED ILISTIKLAL-To our advantage the Arabic word 3ared means both PARADE and PROMOTION in English-and added a special promotion dedicated to the armed forces by doubling their Touchline credit. We shaped a 2D animation that accurately mimics the official parade(please see supporting document).And based on the official Lebanese Army Parade anthem,a score was composed from scratch to bring to life the exact feel and“world”of an actual parade.It was created using adobe after effects.By using 3d layering system we were able to give the animation a sense of depth and dynamism.In order to achieve this effect,we first created a camera and then enabled the 3d layering option for the 2d illustrations.This gave us the ability to stack the layers according to their depth in the scene to create depth and parallax.In addition to after effects,we used adobe flash to animate elements in the scene and create a smooth cell like animation(ex.the water,hose,snake).

Creative Execution

Based on the official Lebanese Army Parade anthem, an original score was composed to bring to life the exact feel and “world” of an actual parade that accompanied the animation.