| Brand | ZAIN KUWAIT |
| Product/Service | TELECOM/ PUBLIC ANNOUNCEMENT |
| Entrant | J.WALTER THOMPSON KUWAIT, KUWAIT |
| Category | Use of Music |
|
Entrant Company
|
J.WALTER THOMPSON KUWAIT, KUWAIT
|
|
Advertising Agency
|
J.WALTER THOMPSON KUWAIT, KUWAIT
|
|
Production Company
|
CINEMAGIC Salmiya, KUWAIT
|
Brief Explanation
Many wonderful things in Kuwait are taken for granted.
Yet, it is those who live far away that notice, appreciate, and miss them most.
For the occasion of Kuwait's National Day, we have filmed Kuwaitis abroad singing in their own voices about the little things that they miss using their messages for the lyrics.
Creative Execution
The music is an original composition that fuses reggae and Kuwaiti instrumentation to create a wonderful tune. Messages from Kuwaitis living abroad were gathered by Abdulkader Al Hadhoud, one of the best young talents in Kuwait, and used as the lyrics for the song.
Credits
| Anes Al Rayes |
J. Walter Thompson Kuwait |
Executive Creative Director |
| Khalid Mahdi |
J. Walter Thompson Kuwait |
Account Director |
| Abdulaziz Al Jasmi |
Cinemagics |
Director |
| Haitham Taha |
Cinemagics |
Producer |
| Mohamed Younis |
Cinemagics |
Executive Producer |
| Besma Al Nafisi |
Zain |
Senior Manager Marketing Communications |
| Farah Al Kanderi |
Zain |
Advertising and Branding Manager |
| Mohamed Al Muhanna |
Zain |
Advertising Professional |
| Abdulkader Hadhud |
N/A |
Artist |