2015 Winners & Shortlists

SCRATCH, COLLECT, AND WIN- GHEE COPY

BrandVODAFONE EGYPT
Product/ServicePREPAID
EntrantJ. WALTER THOMPSON CAIRO Cairo, EGYPT
CategoryScript
Entrant Company J. WALTER THOMPSON CAIRO Cairo, EGYPT
Advertising Agency J. WALTER THOMPSON CAIRO Cairo, EGYPT
Production Company THE TALKIES CAIRO, EGYPT

Brief Explanation

This film has utilized the overused cliches that we face each and every day to answer the client brief and offering. the typical ghee, chips, real estate, sanitary pads and detergent ads. Each time naively trying to blend in but eventually exposes our true intention.

Credits

Name Company Role
Ahmed Abdel Kader JWT Cairo Account Director
Hassan El Sada JWT Cairo Account Manager
Nevine Ramzy JWT Cairo Senior Account Executive
Cherry Wahdan JWT Cairo Senior Account Manager
Marwan Younis JWT Cairo Associate Creative Director
Eslam Hossam JWT Cairo Copywriter
Khalil El Shorbagy JWT Cairo S. Art Director
Sherine Mostafa JWT Cairo Head Of Production
Mayar Tarek JWT Cairo Agency Producer
Mahmoud Hamdy N/A Director
Abdelsalam Abdelsalam JWT Cairo Executive Creative Director