Brand | MARKAZ "KUWAIT FINANCIAL CENTRE" |
Product/Service | INVESTMENT COMPANY |
Entrant | CINEMAGIC Salmiya, KUWAIT |
Category | Use of Music |
Entrant Company
|
CINEMAGIC Salmiya, KUWAIT
|
Advertising Agency
|
KAIRO Cairo, EGYPT
|
Production Company
|
CINEMAGIC Salmiya, KUWAIT
|
Brief Explanation
“Markaz” Kuwait’s leading investment bank presents an authentic story about trust. An epic journey where Kuwait’s famous sailors (known as the Sindbads of the sea), were entrusted with all of the life savings of the merchants, to trade them in the far away land. A most amazing ritual by the wives of the seamen conducted on shore parallels the journey, with the belief that this ritual will tame the open sea.
No contracts were signed. It was just the word the sailor gave to the merchant.
Nothing came between the sailor and his word, absolutely nothing.
What can an investment Bank own better than the value of trust.
This campaign aired in the month of Ramadan in Kuwait resulting in an unprecedented increase in share for “MARKAZ”, compared to a slow growth for many of the international Banks.
Creative Execution
The song "O’ Sea, thou shall be gentle, thou shall be kind" used in the film is an original song recorded in the 1950's in the last season of old traditional maritime .
The song is very well known in the gulf area long time ago , the song is a part of the most amazing ritual by the wives of the seamen conducted on shore parallels the journey, with the belief that this ritual will tame the open sea and get there beloved ones back safe.
and we combine the old song with a peace of music orchestrated for the film to get the cinematic and the emotional feel.
Credits
Abdulaziz Aljasmi |
Cinemagic |
Director |
Mohammad Younis |
Cinemagic |
Executive Producer |
Azza Abu Almagd |
Bazooka Films |
Producer |
Kairo |
KAIRO |
Writer |
Ahmad Abdelghaffar |
Cinemagic |
Post Producer |
Michel Amathieu |
Freelance |
Cinematographer |
Kairo |
KAIRO |
Art Director |
Ahmad Abdelwahid |
Freelance |
Editor |
Baher Rasheed |
Circle Post Production |
Editor |
Khalid Omar |
Cinemagic |
Sound Design Arrangement |
Hosny Ali |
Frequency Sound Disign |
Sound Engineer |
Christine Hals |
Freelance |
Music |
Aksel Studsgarth |
Ghost VFX |
Vfx Supervisor |
Emil Holms |
Ghost VFX |
Producer |
Kairo |
KAIRO |
Creative Director |