THERE’S ALWAYS A SPOT FOR THE LONELY
Brand | VOLVO |
Product/Service | AUTOMOTIVE |
Entrant | INTERESTING TIMES Beirut, LEBANON |
Category | Use of Music |
Entrant Company
|
INTERESTING TIMES Beirut, LEBANON
|
Advertising Agency
|
INTERESTING TIMES Beirut, LEBANON
|
Production Company
|
RUMBLE London, UNITED KINGDOM
|
Brief Explanation
We’re at a populated pub hub as we see flashy cars being given to a valet parking service. The cars are parked in a disordered fashion causing a messy pile-up around the valet. Frenzy surrounds the valet as money is thrown around, people yell and grunt, a valet parking official crashes his client’s car as they get into an argument. The scene is then zoomed out to reveal an empty parking lot nearby. We see Mr. Lonely calmly and coolly park, get out, and lock his car as he and his girlfriend walks towards the pub approaching the gyrating mess around the valet.
Creative Execution
The track in the entry is a licensed original sound track. The song played a key role in the whole campaign from TV to online and in the road stands.
Credits
Mo Alghossein |
Interesting Times |
Creative Director/Partner |
Jimmy Francis |
Interesting Times |
Creative Director/Partner |
Ashraf Mansour |
Interesting Times |
Strategy Director/Partner |
Wassim Bassil |
Interesting Times |
Managing Partner |
Rita Harbie |
Interesting Times |
Copywriter |
Michiel Sfeir |
Interesting Times |
Art Director |
Bahaa Awad |
Interesting Times |
Digital Production Director |
Karam Al Ghossain |
Interesting Times |
Senior Content Producer |
Lara Safar |
Interesting Times |
Head Of Engagement |
Jihad Harmoush |
Interesting Times |
Engagement Manager |