2015 Winners & Shortlists

The Campaign

The BKP Message to Space integrated campaign sought to raise awareness of BKP Media Group's audio production solutions amongst the Advertising and Marketing community. Our message was single-minded: BKP can reach any audience. It's dramatization took the form of communication in Print, Online and Radio in which the languages of Star Wars, Star Trek and Avatar were used. Working with global experts in Huttese, Klingon and Na'vi, we developed fluent written and audio messages in these alien languages and applied them across media, highlighting how, if you have something to say, BKP has the power to get your message to your intended target, no matter who that target may be.

Success of the Campaign

Mass public participation was not our objective. Reaching a niche audience of Advertising and Marketing professionals was. Given this fact, the BKP Message to Space campaign saw significant engagement with clutter-breaking Radio and Print ads in alien languages and generous Online engagement that resulted in new business leads.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

The BKP Message to Space campaign simultaneously launched in Print and Online, followed by Radio. Print saw messages in fluent alien languages placed in specialist magazines that targeted Advertising and Marketing professionals. A QR code at the bottom of each Print ad linked with our YouTube videos and short film, while radio aired in grammatically perfect Huttese, Klingon and Na'vi.