2015 Winners & Shortlists

Brief Explanation

We worked with global experts in Huttese, Klingon and Na'vi. Together, we developed grammatically accurate messages in each respective alien script. Where words didn't already exist in these scripts, they were created by the experts specifically for our campaign and later added by them to the official lexicons of each language. We approached each script as a study in calligraphy, while a QR code at the bottom of the ads linked to their translations online. Mass public participation was not our objective. Reaching a niche audience of Advertising and Marketing professionals was.

The Brief

BKP Media Group tasked us to communicate to Advertising and Marketing professionals the fact that their audio solutions have the power to reach any audience. To dramatize this, we developed our BKP Message to Space campaign and designed Print in grammatically accurate, written Huttese (Star Wars), Klingon (Star Trek) and Na'vi (Avatar) languages. The objective of the agency, as per the clients brief, was to create a campaign that would get industry professionals who'd seen it all to take notice.

How the final design was conceived

The final designs were reached through, firstly, collaboration with experts in each respective alien languages to ensure that the messages were fluent and communicated the precise meanings we intended, and secondly, rigorous attention to Design and Composition when developing the Art works themselves. The style of the QR codes at the bottom of each Print also integrated within the overall look and feel of the design.

Indication of how successful the outcome was in the market

Given the fact that the campaign was targeted to a select audience and mass public involvement was not our objective, the BKP Message to Space campaign saw significant engagement with clutter-breaking Designs in alien languages that linked to Online components, resulting in new business leads.

BKP is the leading audio post production and music production company in the middle east. Established in dubai media city for 10 years, bkp has provided the area with award winning media production solutions.