Brand | AL JAZEERA NEWS NETWORK |
Product/Service | AL JAZEERA ENGLISH |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Environmental Design |
Entrant Company
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency 2
|
GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
MINDSHARE MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The specially customised photographic displays activated sound showers when the microphone was held up to the image, allowing people to be the reporter and hear the human stories directly from the storyteller. The campaign gave a voice to those that other networks often choose to ignore and injected some humanity back into the news.
The Brief
Al Jazeera is a news network that prides itself on covering news that really matters. So we created a global campaign called Hear The Human Story. To activate the campaign on ground, we set up an interactive photographic exhibition in Kings Cross, one of London’s largest train stations, to share incredible stories from Rwanda, India, Spain and the Philippines.
How the final design was conceived
The core idea of the campaign Hear The Human Story was about hearing real stories from people around the world that other news networks often choose to ignore. So what better way than to create an interactive experience, allowing people to be the reporter and hear the story directly from the storyteller themselves? That simple idea allowed us to create the stunning interactive exhibition.
Indication of how successful the outcome was in the market
The photographic exhibition received 120 000 visitors who interacted with the stunning imagery and personal stories over the two week period. During that time we also handed out 10 000 limited edition postcards. More importantly, we gave a voice to those that other networks often choose to ignore, spread Al Jazeera’s brand philosophy and injected some much needed humanity back into the news.
Al Jazeera is a news network that prides itself on covering news that really matters. So we created a global campaign called Hear The Human Story. To activate the campaign on ground, we set up an interactive photographic exhibition in Kings Cross, one of London’s largest train stations, to share the kinds of stories other networks often ignore from Rwanda, India, Spain and the Philippines.
Credits
Ramzi Moutran |
Memac Ogivy |
Executive Creative Director |
Tarek Shawki |
Memac Ogilvy |
Business Director |
Dylan Kidson/James Bisset |
Memac Ogilvy |
Associate Creative Director |
Gary Rolf |
Memac Ogilvy |
Group Head Art Director |
Sandra Henein |
Memac Ogilvy |
Senior Accounts Manager |
Nosa Nasr/John Dayal |
Memac Ogilvy |
Account Executive |
Maram Ashour |
Memac Ogilvy |
Art Director |
Waleed Bachnak |
Memac Ogilvy |
Copywriter |
Irfan Ghani |
Memac Ogilvy |
Graphic Designer |
Evan Kearney |
Memac Ogilvy |
Strategic Planning Director |
Amin Soltani/Tamara D'costa |
Memac Ogilvy |
Agency Producer |
Sean Hart |
Memac Ogilvy |
Operations Director |
Tarek Bawab |
Memac Ogilvy |
Head Of Studio |
Michael Christopher Brown |
Freelance |
Photographer |
Sophie Sterenborg |
Fasttrack |
Producer |
Keram Mazouzi/George Farra |
Mindshare |
Director Client Leadership |
Abdulla Al Najjar |
Al Jazeera |
Exec Director Marketing |
Satnam Matharu |
Al Jazeera |
Director Marketing Comms |
Kayoko Nidsaid |
Al Jazeera |
Manager Of Marketing |
Adrienne Tollemache/Nibras Kardaman |
Al Jazeera |
Head Of Marketing |