2015 Winners & Shortlists

Brief Explanation

In a highly complex region with over 18 different countries, cultures, dialects and social/political issues - our challenge was to make sense of the entire region's events in an informative and factual way, that would be entertaining to watch.

The Brief

As part of a global network of 449 offices, Memac Ogilvy Dubai wanted to create an internal piece of communication to help Ogilvy offices worldwide better understand the Middle East. We wanted to promote all the latest developments and statistics, but to also create a self-promotion piece that reinforces Memac Ogilvy Dubai as a head office that thoroughly understands the region.

How the final design was conceived

We designed a 5-minute animated film, bringing to life all the important changes from across the region in a light-hearted, dynamic and easy-to-digest way.

Indication of how successful the outcome was in the market

Our video was successfully used to introduce the MENA region to the global Ogilvy board and management, to prospective regional clients as well as people thinking about moving to the region and joining our office.

As part of a global network of 449 offices, Memac Ogilvy Dubai wanted to create an internal piece of communication to help Ogilvy offices worldwide better understand the Middle East. We wanted to promote all the latest developments and statistics, but to also create a self-promotion piece that reinforces Memac Ogilvy Dubai as a head office that thoroughly understands the region. In a highly complex region with over 18 different countries, cultures, dialects and social/political issues - our challenge was to make sense of the entire region's events in an informative and factual way, that would be entertaining to watch.