2015 Winners & Shortlists

Brief Explanation

There were many major challenges that needed to be addressed: • Handball isn't a popular sport in Qatar. • Qataris don't like attending live sports games in general. • The three new stadiums have to be present in the creative outcome. • In addition to watching the games, people will have access to many other entertaining activities like concerts, desert safaris, city tours, etc., and these also have to be reflected in the creative outcome.

The Brief

For the first time in the whole region, the 24th Men's Handball World Championship, Qatar2015, was hosted in Qatar. The client, the Handball World Championship Organizing Committee, wanted to create ads that would drive people to buy tickets to watch the games live at the three newly built handball stadiums.

How the final design was conceived

In order to answer all the challenges and objectives, we came up with the message 'NOTHING BEATS LIVE' because the experience of being physically in the middle of the action is totally different than watching it on TV in the living room. And our visual solution for that was creating a vibrant, exciting, colorful, rich, and inviting overall feel of the experience a person would live when being at the games and getting access to the whole entertainment that come with it.

Indication of how successful the outcome was in the market

As an average, over 70% of stadium seating occupancy throughout the Championship. Sold out tickets to Qatar National Team matches.

The Organizing Committee for the 24th Men's Handball World Championship is a Qatari government entity that was put in place for this big event that was happening for the first time in the region. The target audiences are the handball fans in the countries that were qualified to be part of the championship. But the main target was the Qatari population because their live presence at the games would determine the level of success for the whole championship.