Brand | BANK SOHAR |
Product/Service | 2015 CALENDAR |
Entrant | PROMOSEVEN 360 Dubai, UNITED ARAB EMIRATES |
Category | Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant Company
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PROMOSEVEN 360 Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
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PROMOSEVEN 360 Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
There have been many calendars focussing on Islamic calligraphy, art and other aspects of cultural heritage. Our challenge was to come up with a unique theme and an equally impactful design.
The Brief
The client brief was for a calendar that both differentiated Bank Sohar from the competition and promoted the bank's strong regional and Omani heritage.
How the final design was conceived
By partnering with 1001 Inventions, an organization that creates international educational campaigns based on the Golden Age of Muslim Civilization, we selected 12 Islamic inventions from the Golden Age of Muslim Civilization. Each was placed behind a 'book cover' the front of which showcased the modern result of the invention. By opening the book cover, the original invention was revealed.
Indication of how successful the outcome was in the market
General feedback, both on social media and customer calls, was overwhelmingly positive and generated an additional print run of 3,000 copies. In fact, the calendar has acted as a catalyst for 1001 Inventions to schedule a visit to Oman for the first time.
Bank Sohar is Oman's 5th largest bank with a full range of Corporate, Retail and Islamic banking products. The bank has been operating for over 8 years.
Credits
Shahbaz Khan Zobairi |
Promoseven360 |
Senior Creative Director |
Mohammad Ghozlan |
Promoseven360 |
Creative Group Head |
Duaa Abzeed |
Promoseven360 |
Art Director |
Ipsita Barua |
Promsoseven360 |
Copywriter |
Kamal Hassan |
Promsoseven360 |
Copywriter |
Udit Agarwal |
Promsoseven360 |
General Manager |
Selvin Rodrigues |
Promsoseven360 |
Senior Account Manager |
Saravanan Iyyanar |
Promsoseven360 |
Production Manager |
Kutaiba Haddad |
Promsoseven360 |
Finish Artist |
Mark Shadwell |
Promsoseven360 |
Executive Creative Director |