2015 Winners & Shortlists

Brief Explanation

The logo had to be both relevant to Cardiology (and immediately recognizable as such), but at the same time had to convey the main purpose of the conference i.e. bringing together leading cardiologists and facilitating their co-operation.

The Brief

CURE stands for Cardiovascular Updates Regional Event CURE is an annual event that brings together thought leaders in the Cardiovascular field, to improve the care available to patients suffering from heart conditions. An identity was required, that was both relevant to cardiology and symbolized the co-operation of healthcare professionals in their search for solutions.

How the final design was conceived

We combined two symbols to create the logo: an anatomical heart symbolizing Cardiology and hands, symbolizing the co-operation of healthcare professionals

Indication of how successful the outcome was in the market

The CURE event was attended by over 90 leaders in the Cardiovascular field, almost a 30% increase on previous years. The identity we created will now be used for CURE every year.

Merck Serono is a leading drug and pharmaceutical company providing a wide range of treatments, including cardiovascular treatments. Every year they host a conference for leading cardiologists across the Middle East. These attendees were the target audience.