Brand | MERCK SERONO |
Product/Service | CARDIOLOGY CONFERENCE |
Entrant | MCCANN HEALTH Dubai, UNITED ARAB EMIRATES |
Category | Posters |
Entrant Company
|
MCCANN HEALTH Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MCCANN HEALTH Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The theme of the event needed to capture the risk inherent in high heart rates. The message had to be clear and simple to deliver the message of 'Risk in a Heartbeat' while also being visually arresting to allow for strong event branding.
The Brief
CURE stands for Cardiovascular Updates Regional Event
CURE is an annual event that brings together thought leaders in the Cardiovascular field, to improve the care available to patients suffering from heart conditions. The theme of the 2014 event was to ensure doctors and healthcare professionals treated not just high blood pressure, but high heart rate as well. By treating high heart rates as well as high blood pressure, doctors are able to deliver better outcomes for patients.
How the final design was conceived
When heartbeat rises for prolonged periods of time, it places enormous stress on the heart. This can be visually portrayed by showing an ECG reading literally ripping up the paper as the high heart rate is recorded.
Indication of how successful the outcome was in the market
The CURE event was attended by over 90 leaders in the Cardiovascular field, almost a 30% increase on previous years.
Merck Serono is a leading drug and pharmaceutical company providing a wide range of treatments, including cardiovascular treatments. Every year they host a conference for leading cardiologists across the Middle East. These attendees were the target audience.
Credits
Fernando Freitas |
Mccann Health |
Creative Group Head |
Fernando Freitas |
Mccann Health |
Art Director |
M. Youssef El Naggar |
Mccann Health |
Art Director |
Mark Shadwell |
Mccann Health |
Copywriter |
Cameron Warden |
Mccann Health |
Copywriter |
Mark Shadwell |
Mccann Health |
Executive Creative Director |
Manipula |
Manipula |
Photographer |
Ahmed Al Tamamy |
Mccann Health |
Account Director |
Raj Barve |
Mccann Health |
General Manager |