2015 Winners & Shortlists

Brief Explanation

Communicate the benefits of Dr.Sivaprakash’s marriage counseling service in an engaging way, using the medium of his visiting card.

The Brief

Dr. Sivaprakash is a practicing psychiatrist who specializes in marriage counseling. His advice and counseling service has been useful for many couples. Dr. Sivaprakash finds his lifework of keeping families together meaningful, but wanted to convey this to people in a creative and effective manner.

How the final design was conceived

“Estranged couples tend to grow apart. They drift away from each other over the years and that’s the reason why marriages fail.” This was the insight which Dr.Sivaprakash had from his psychiatry career spread over decades. With his expertise and skilled counselling Dr. Sivaprakash can get couples back together, and help them to stay together, just like Velcro.

Indication of how successful the outcome was in the market

Everyone who received the card, and especially those with the most need for his services, saw the possibilities immediately. The fact that they could get back together again like before, gave them hope. They spread the word among their friends, but most importantly they started off with the right attitude needed for the counselling to work.

Dr. Sivaprakash is a practicing psychiatrist who specializes in marriage counseling. His advice and counseling service has been useful for many couples. With almost no budget Dr. Sivaprakash wanted to convey and leave positive message through the medium.