2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Foods
BALLOON FIGHT
SWEETS OF OMAN / CHIKO MILKY CHEWING CANDIES
FP7/MCT Muscat OMAN
PILLOW FIGHT
SWEETS OF OMAN / CHIKO MILKY CHEWING CANDIES
FP7/MCT Muscat OMAN
BURGER
HEINZ / HEINZ KETCHUP
LEO BURNETT CAIRO EGYPT
CHICKEN
HEINZ / HEINZ KETCHUP
LEO BURNETT CAIRO EGYPT
FRIES
HEINZ / HEINZ KETCHUP
LEO BURNETT CAIRO EGYPT
CARROT
ARLA FOODS / LURPAK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
BRUSSELS
ARLA FOODS / LURPAK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
CORN
ARLA FOODS / LURPAK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
Short List
PEAS
ARLA FOODS / LURPAK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
Short List
BALLET
SADAFCO / SAUDIA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
KARATE
SADAFCO / SAUDIA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
APEMAN
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
GRANDMA
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
A02 Drinks (Alcoholic & Non-Alcoholic)
SMILE
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
CUP CAKE
MASAFI / JUICE
LOWE MENA Dubai UNITED ARAB EMIRATES
ICE CONE
MASAFI / JUICE
LOWE MENA Dubai UNITED ARAB EMIRATES
LOLLIPOP
MASAFI / JUICE
LOWE MENA Dubai UNITED ARAB EMIRATES
CLEANING UP
MONDELEZ EASTERN EUROPE, MIDDLE EAST & AFRICA / TANG
FP7/CAI Cairo EGYPT
COMBS
MONDELEZ EASTERN EUROPE, MIDDLE EAST & AFRICA / TANG
FP7/CAI Cairo EGYPT
BROCOLLI
MONDELEZ EASTERN EUROPE, MIDDLE EAST & AFRICA / TANG
FP7/CAI Cairo EGYPT
A03 Household
3 IN 1 EL KEF PASTE
LESIEUR CRISTAL / EL KEF PASTE
SHEM'S PUBLICITÉ Casablanca MOROCCO
BROWN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
Short List
RED
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
Short List
ORANGE
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
Short List
BUTTONS
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
ZIPPER
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
STITCHES
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
FLY
FOOD & DRUG CORPORATION / VAPE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
COCKROACH
FOOD & DRUG CORPORATION / VAPE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
ANT
FOOD & DRUG CORPORATION / VAPE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
THE CHOCOLATE ADVENTURE
UNILEVER / OMO
LOWE MENA Dubai UNITED ARAB EMIRATES
THE PIXIE QUEEN TEA PARTY
UNILEVER / OMO
LOWE MENA Dubai UNITED ARAB EMIRATES
THE MULTICOLOURED SPACE EXPEDITION
UNILEVER / OMO
LOWE MENA Dubai UNITED ARAB EMIRATES
LOBSTER
UNILEVER / LUX SUNLIGHT
LOWE MENA Dubai UNITED ARAB EMIRATES
SPAGHETTI
UNILEVER / LUX SUNLIGHT
LOWE MENA Dubai UNITED ARAB EMIRATES
KEBAB
UNILEVER / LUX SUNLIGHT
LOWE MENA Dubai UNITED ARAB EMIRATES
A04 Home Appliances & Furnishings, Home Electronics & Audio-Visual
STAR WARS
XCITE/ALGHANIM ELECTRONICS / WANSA HOME THEATRE
IMPACT & ECHO BBDO Safat KUWAIT
KING KONG
XCITE/ALGHANIM ELECTRONICS / WANSA HOME THEATRE
IMPACT & ECHO BBDO Safat KUWAIT
RAMBO
XCITE/ALGHANIM ELECTRONICS / WANSA HOME THEATRE
IMPACT & ECHO BBDO Safat KUWAIT
CUP CAKE
XCITE/ALGHANIM ELECTRONICS / WANSA INSECT KILLER
IMPACT & ECHO BBDO Safat KUWAIT
ICE CREAM
XCITE/ALGHANIM ELECTRONICS / WANSA INSECT KILLER
IMPACT & ECHO BBDO Safat KUWAIT
COLORS & MORE
XCITE/ALGHANIM ELECTRONICS / WANSA WHITE GOODS
IMPACT & ECHO BBDO Safat KUWAIT
FABRIC FRESH
XCITE/ALGHANIM ELECTRONICS / WANSA WHITE GOODS
IMPACT & ECHO BBDO Safat KUWAIT
ORLANDO MAGIC
ELECTROSTAR / WASHING MACHINE
KAIRO Cairo EGYPT
Silver
BULLS
ELECTROSTAR / WASHING MACHINE
KAIRO Cairo EGYPT
Silver
LAKERS
ELECTROSTAR / WASHING MACHINE
KAIRO Cairo EGYPT
CELTICS
ELECTROSTAR / WASHING MACHINE
KAIRO Cairo EGYPT
Silver
FLY TRAP
SAMSUNG / NX300
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
LIGHTNING
SAMSUNG / NX300
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
SHOCK WAVE
SAMSUNG / NX300
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES