2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A04 Home Appliances & Furnishings, Home Electronics & Audio-Visual
POLITICIAN'S DISCOURSE
CIMENTERIE NATIONALE / AL SABEH CEMENT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
RAMBO
XCITE/ALGHANIM ELECTRONICS / WANSA HOME THEATRE
IMPACT & ECHO BBDO Safat KUWAIT
REFEREE
CIMENTERIE NATIONALE / AL SABEH CEMENT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
SHOCK WAVE
SAMSUNG / NX300
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
STAR WARS
XCITE/ALGHANIM ELECTRONICS / WANSA HOME THEATRE
IMPACT & ECHO BBDO Safat KUWAIT
A05 Cosmetics & Beauty, Toiletries & Pharmacy
A DRAGON BIT ME
JOHNSON & JOHNSON / BAND-AID
IMPACT BBDO Dubai UNITED ARAB EMIRATES
ANGRY BOSS
BAYER MIDDLE EAST / ASPIRIN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CHOPARD 1000 MIGLIA
COTY MIDDLE EAST / CHOPARD 1000 MIGLIA
HAVAS WORLDWIDE DUBAI Dubai UNITED ARAB EMIRATES
CITIZENS
PROCTER & GAMBLE / BRAUN MALE GROOMING
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CROWS
PROCTER & GAMBLE / BRAUN MALE GROOMING
IMPACT BBDO Dubai UNITED ARAB EMIRATES
DIGEST IT ALL
NOVARTIS / SPASMO-CANULASE
MEMAC OGILVY & MATHER Cairo EGYPT
FENISTIL GEL AID THEM
NOVARTIS / FENISTIL
MEMAC OGILVY & MATHER Cairo EGYPT
I FELL FROM A UNICORN
JOHNSON & JOHNSON / BAND-AID
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE DARK SIDE
EVAPHARMA / FLIX
KAIRO Cairo EGYPT
THE OGRE PUSHED ME
JOHNSON & JOHNSON / BAND-AID
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE UNDERSTANDING OF A PERIOD
KIMBERLY-CLARK / KOTEX
MEMAC OGILVY & MATHER Beirut LEBANON
UPSET WIFE
BAYER MIDDLE EAST / ASPIRIN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A06 Clothing, Footwear & Accessories
HYPNOTIZED MAN
SHOE MART INTERNATIONAL / VALENCIA
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
HYPNOTIZED WOMAN
SHOE MART INTERNATIONAL / VALENCIA
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
A08 Cars & Automotive Services
ABANDONED STUFFED TOY
ALGHANIM MOTORS / HONDA
IMPACT & ECHO BBDO Safat KUWAIT
ABANDONED TOY CAR
ALGHANIM MOTORS / HONDA
IMPACT & ECHO BBDO Safat KUWAIT
AIRPORT
AHMAD EL-SAWI ZANTOUT / BRIDGESTONE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
APPARTMENT
RYMCO / KAWASAKI
IMPACT BBDO Beirut LEBANON
BEYOND THEIR REACH
NISSAN MIDDLE EAST / 370Z
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BIRTHDAY
AHMAD EL-SAWI ZANTOUT / BRIDGESTONE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
BLUE SAINT
SOFTEC INTERNATIONAL / ALTAIR
KAIRO Cairo EGYPT
BUSINESSMAN
MERCEDES-BENZ EGYPT / MERCEDES-BENZ
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CHASE
NISSAN MIDDLE EAST / MAXIMA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CHILD
MERCEDES-BENZ EGYPT / MERCEDES-BENZ
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
FOOL YOU TWICE - DUCK
MOHAMMED YOUSEF NAGHI MOTORS / BMW ORIGINAL PARTS
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
FOOL YOU TWICE - ROSE
MOHAMMED YOUSEF NAGHI MOTORS / BMW ORIGINAL PARTS
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
FROG
KAWASAKI / RYMCO
IMPACT BBDO Beirut LEBANON
Bronze
INTERVIEW
AHMAD EL-SAWI ZANTOUT / BRIDGESTONE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
KANGAROO
MERCEDES-BENZ EGYPT / B-CLASS WITH INTEGRATED CHILD SEAT
IMPACT BBDO Cairo EGYPT
LEGEND
NISSAN MIDDLE EAST / GT-R
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PINK SAINT
SOFTEC INTERNATIONAL / ALTAIR
KAIRO Cairo EGYPT
RESTAURANT
RYMCO / KAWASAKI
IMPACT BBDO Beirut LEBANON
SEASIDE
RYMCO / KAWASAKI
IMPACT BBDO Beirut LEBANON
SHOPPER
MERCEDES-BENZ EGYPT / MERCEDES-BENZ
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
SNAKE
KAWASAKI / RYMCO
IMPACT BBDO Beirut LEBANON
Bronze
VW ENGAGEMENT
VOLKSWAGEN / VOLKSWAGEN
BPG KUWAIT Kuwait City KUWAIT
YELLOW SAINT
SOFTEC INTERNATIONAL / ALTAIR
KAIRO Cairo EGYPT
A09 Retail Stores, Restaurants & Fast Food Outlets
AIRCRAFT
KINOKUNIYA DUBAI / BOOK STORE
JWT DUBAI UNITED ARAB EMIRATES
BEATNIK
KINOKUNIYA DUBAI / BOOK STORE
JWT DUBAI UNITED ARAB EMIRATES
Short List
BOX
RED TOMATO PIZZA / RESTAURANT
TBWA\RAAD Beirut LEBANON
BRB
McDONALD'S EGYPT / McDONALD’S
FP7/CAI Cairo EGYPT
CUTTER
RED TOMATO PIZZA / RESTAURANT
TBWA\RAAD Beirut LEBANON
G2G
McDONALD'S EGYPT / McDONALD’S
FP7/CAI Cairo EGYPT
HANG
HARVEY NICHOLS / HARVEY NICHOLS
FP7/DXB Dubai UNITED ARAB EMIRATES
JUMP
HARVEY NICHOLS / HARVEY NICHOLS
FP7/DXB Dubai UNITED ARAB EMIRATES