| Brand | VOLKSWAGEN |
| Product/Service | VOLKSWAGEN |
| Entrant | BPG KUWAIT Kuwait City, KUWAIT |
| Category | Cars & Automotive Services |
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Entrant Company
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BPG KUWAIT Kuwait City, KUWAIT
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Advertising Agency
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BPG KUWAIT Kuwait City, KUWAIT
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English Translation of Main Headlines
Page 1: Under a visual of a driver dangling his car keys, is the Arabic headline Malakhtuha. This translates to “she belongs to me...” in the local Kuwaiti dialect, but with an alternate meaning, traditionally referring to a wife.
Page 2: The headline continues: Fahmtelikatnee is a play on words meaning “… and I belong to her”.
Credits
| Souheil Arabi |
Executive Creative Director |
| Majid Arjumand |
Art Director |
| Wissam Khweiss |
Photographer |
| Bashar Alhamad |
Account Manager |