2014 Winners & Shortlists

THE ROADBLOCK

BrandVODAFONE
Product/ServicePREPAID TARIFF
EntrantOMD Cairo, EGYPT
CategoryCommercial Public Services
Entrant Company OMD Cairo, EGYPT
Media Agency OMD Cairo, EGYPT

English Translation of Main Headlines

Teaser: Relax everything is for the same price now Reveal: “The peace of mind offer…everything costs 14 piasters. 1 MB of mobile internet, an SMS message, a call tone, temporary credit service, and a 1 min of talk. Without any restrictions or hidden fees. Vodafone prepaid service the most powerful in Egypt.”