2014 Winners & Shortlists

A TALE OF TWO PYRAMIDS

Bronze
ClientKAIRO
ProductADVERTISING AGENCY
EntrantKAIRO Cairo, EGYPT
Type of EntryDesign
CategorySelf-Promotion
TitleA TALE OF TWO PYRAMIDS
Product/ServiceADVERTISING AGENCY
Entrant Company KAIRO Cairo, EGYPT
Advertising Agency KAIRO Cairo, EGYPT

Brief Explanation

How could we translate so much information into a simple yet interesting communication medium? Since 2012, we've been designing one info graphic poster each quarter discussing a certain trending subject in Egypt. These posters are printed and sent to clients as DM, showcased in the agency, and posted on our website: www.kairo.me.

The Brief

Kairo, the new independent advertising agency in Egypt, wanted to show both existing and potential clients, its strong understanding of local trends and insights and its ability to translate these insights and discoveries into powerful visual communication.

How the final design was conceived

In our first info graphic poster in 2014 we decided to depict the hierarchal similarities of the two most talked about organisations in Egypt. The military institution and Muslim Brotherhood organisation. For the past three years Egypt has been going through a political roller coaster. Despite the emergence of new political parties with different ideologies as a result of the 2011 revolution, when it comes down to it, Egyptians are torn between two powers: An authoritarian military or a fascist religious regime. This info graphic poster can be viewed either top-down or bottom-up, depending on which "pyramid" one is interested in.

Indication of how successful the outcome was in the market

It will be sent out on February 15th 2014. This poster is expected to go viral.

Credits

Name Company Position
Hesham Ellabban Kairo Executive Creative Director
Montasser Khalil Kairo Creative Director
Alia Edrees Kairo Art Director
Sameeh Selim Kairo Managing Partner/Head Planner
Hesham Ellabban Kairo Writer
Alia Edrees Kairo Typographer
Mahmoud Dogheim Kairo Account Manager/Planner