| Brand | EFG HERMES |
| Product/Service | LONDON MENA CONFERENCE |
| Entrant | IMPACT BBDO Cairo, EGYPT |
| Category | Print & Poster - Art Direction |
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Entrant Company
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IMPACT BBDO Cairo, EGYPT
|
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Advertising Agency
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IMPACT BBDO Cairo, EGYPT
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English Translation of Main Headlines
Placing an investment in a place where it can grow is what every investor wants. This ad plays on the positive/negative metaphoric image of placing an animal in an environment where it is impossible to flourish.
Credits
| Hussam Mourou |
Executive Creative Director |
| Wael Khairy |
Copywriter |
| Mostafa Samy |
Art Director |
| Mohamed Sadek |
Account Supervisor |
| Emile Tabanji |
Advertiser's Supervisor |
| Rula El Kaliouby |
Account Manager |