2014 Winners & Shortlists

Brief Explanation

Wataniya has upgraded it Network and we had to communicate about this advancement. More importantly, we had to prove to the people that the network is solid and can reach places that were never possible before. We conducted a series of live tests in the most unusual conditions and filmed them. Our heroes, young and hip people from the society were just as enthusiastic to participate. The campaign triggered people to conduct their own experiments and guess what, the network never let anyone down. In this TVC episode, our heroes have to prove that the network can reach underground even in a freezing temperature. Hence they bury their friend with a phone and an oxygen tank inside a deep freezer, under the ground. Then the video call feature is tested and it works perfectly. Natural dialogues relevant to the character of the cast and the story were developed on location and filmed.