| Brand | HENKEL JEBEL ALI |
| Product/Service | FA |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Film - Casting |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Production Company
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BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The sense of smell is a strong one. It embeds itself in a person’s memory. That’s bad news for someone with body odour, because once they get labeled as ‘that’ person, it’s not very easy to lose the tag. In our new campaign for Fa, we warn young women against becoming ‘that’ person with our range of refreshing deodorants.
Creative Execution
With our new campaign for Fa we wanted to present the brand in a completely new light, injecting humor with a very relevant insight. Casting was a very vital part of the process. After a lot of deliberation, we took the bold step of dropping the archaic ‘ Miss Gorgeous Beach Body’ for ‘Miss Plain Jane’. Not surprisingly, our risk was rewarded as the straight-forward nature of these films connected with the youth right away.
Credits
| Fadi Yaish |
Executive Creative Director |
| Akhilesh Bagri |
Copywriter |
| Jamie Kennaway |
Art Director |
| Emilie Haddad |
Agency Producer |
| Maguy Corbane : Account Director |
Account Supervisor |
| Ramy Bermawy |
Advertiser's Supervisor |
| Eddy Rizk |
Producer |
| Ali Ali |
Director |
| Tim Goodwin |
Editor |
| The : Paris |
Sound Design/Arrangement |
| Serena Me : Mahmoud Al Jabban |
Post Production |
| Pierre Mouarkesh |
Director Of Photography |
| Colourist : Craig Simonetti |
Other Credits |