The sense of smell is a strong one. It embeds itself in a person’s memory. That’s bad news for someone with body odour, because once they get labeled as ‘that’ person, it’s not very easy to lose the tag. In our new campaign for Fa, we warn young women against becoming ‘that’ person with our range of refreshing deodorants.
Creative Execution
While it may appear fairly simple at first, the sound design of ‘Fa – The Arrival’ films required a lot of attention to detail. Every SFX, right from the number of footsteps and the distance they are coming from to the level of the shower in the background and when it turns off, was carefully planned. As you will see, it’s these tiny but critical nuances that help tell an interesting story.