2014 Winners & Shortlists

Brief Explanation

As one of the leading chilled and frozen food producers in the region, Sadia wanted to take a giant leap out of the old universe, and into something altogether more engaging, more truthful, more human, more resonant: reality. This new universe was manifested in Sadia’s ‘Stories’ film – which celebrated real mothers, real families, real stories, real homes, even down to real personal belongings to take on the starring role, with the camera being the only stranger in the room. For, it was essential that we had a true reflection of family life and a deep understanding of the role that Sadia played within it. What we found is what we projected in one film, about one day in the life of a mother told to us one voice which echoed the sentiment of every mother, with Sadia’s point of view at the end.

Creative Execution

The Music for ‘Sadia Every Reason to Cook Stories’ was composed by Unseen. The track was a delicately balanced Harmony of Arabic & Western instruments. The tone of voice, rhythm, dips and surges of the music captured the extraordinariness of an ordinary day in a mother’s life. A day which was seen through the eyes of four different mothers, each with their own little stories, and held together with one piece of lilting, emotional music that brought it all alive.