| Brand | MOBINIL |
| Product/Service | MOBINIL |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Film - Best Use of Music |
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Entrant Company
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LEO BURNETT CAIRO, EGYPT
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Advertising Agency
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LEO BURNETT CAIRO, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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Brief Explanation
"Malnaash Gheer B'aad", in Arabic, are three simple words that are common amongst Egyptians and means: We only have each other.
Building on last year’s successful “Always together” campaign, This song aims mainly to remind Egyptians of the bonds that bind them and that what brings them together are bigger and more precious than the things that tear them apart
Creative Execution
Original score: “ We only have each other”. In Arabic, they are three simple words that are common amongst Egyptians.
We assembled a group of young singers with different musical backgrounds. Great talent and warm voices were our priorities. We wanted voices that would touch the Egyptian heart. We composed the musical and had it performed in an underground music spirit, one that is highly applauded among the mass. Knowing that Egypt has a diversified taste of music
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Ahmed Hussein/Osama Arnaouty/Mohamed Fouad |
Creative Director |
| Sherif Doss/Noura Yousry |
Copywriter |
| Ahmed El Habashy |
Art Director |
| Shereen Mostafa/Karim Khodeir |
Agency Producer |
| Christin Ghobrial |
Account Supervisor |
| Fadi Fahim/Karim Shaker/Mohamed Farouk/Alaa El Dafrawy |
Producer |
| Marwan Hamid |
Director |
| Ahmed Hafez |
Editor |
| Ghorab |
Sound Studio |
| Ghorab |
Sound Design/Arrangement |
| Aroma |
Post Production |
| Nasr Eldin Nagy/Song Writer Ahmed Farahat/Composer |
Music |
| Mohamed Abou Eleinen/Nadia Obeid |
Account Manager |
| Cesare Danese/Quim Miguel |
Director Of Photography |
| Aroma |
Editing Company |
| Bassel Hossam/Dina Nadeem/Ayman Nassar |
Other Credits |