2014 Winners & Shortlists

PEOPLE POWER

BrandGE
Product/ServiceCORPORATE
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryFilm - Cinematography
Entrant Company TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising Agency TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Production Company FILMWORKS Dubai, UNITED ARAB EMIRATES

Brief Explanation

GE wanted to show how it is supporting the progress of Saudi Arabia, through the power of its people. That's why this film has no actors. This is the real story of a day in the life of a real GE engineer who's working at an energy plant to power the nation. It's about how people power translates into real power. Every scene leads to the next seamlessly. At the end of the day, we feel the energy of Riyadh in the distance, and see the breadth of the stretching, growing city that is alive with light. Seeing the relationships between people, and how people power translates into real power, technology and progress, we learn how GE solutions touch us all every day.

Credits

Name Role
Martin Lever Executive Creative Director
Tuan Le/Ridab Youssef Copywriter
Sumanth Wilkins/Guido Pecego Art Director
Ian Carvalho Account Supervisor
Lindsay Stein Advertiser's Supervisor
Mofeed Abu Algebeen Producer
Johan Stahl Director
Bart Perez Lighting
Creative Force Music
Garen Yepremian Account Manager
Johan Stahl Cinematographer
Johan Stahl Director Of Photography
Serena Editing Company