Brand | GE |
Product/Service | CORPORATE |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Film - Cinematography |
Entrant Company
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Production Company
|
FILMWORKS Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
GE wanted to show how it is supporting the progress of Saudi Arabia, through the power of its people. That's why this film has no actors. This is the real story of a day in the life of a real GE engineer who's working at an energy plant to power the nation.
It's about how people power translates into real power. Every scene leads to the next seamlessly. At the end of the day, we feel the energy of Riyadh in the distance, and see the breadth of the stretching, growing city that is alive with light.
Seeing the relationships between people, and how people power translates into real power, technology and progress, we learn how GE solutions touch us all every day.
Credits
Martin Lever |
Executive Creative Director |
Tuan Le/Ridab Youssef |
Copywriter |
Sumanth Wilkins/Guido Pecego |
Art Director |
Ian Carvalho |
Account Supervisor |
Lindsay Stein |
Advertiser's Supervisor |
Mofeed Abu Algebeen |
Producer |
Johan Stahl |
Director |
Bart Perez |
Lighting |
Creative Force |
Music |
Garen Yepremian |
Account Manager |
Johan Stahl |
Cinematographer |
Johan Stahl |
Director Of Photography |
Serena |
Editing Company |