| Brand | SAMSUNG |
| Product/Service | SAMSUNG GALAXY YOUNG |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Film - Casting |
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Entrant Company
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Production Company
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FILMWORKS Dubai, UNITED ARAB EMIRATES
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Production Company 2
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BEIRUT WORKS, LEBANON
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Brief Explanation
People fall behind with technology. Now there's no reason to. With the Samsung Galaxy Young you have all the features and convenience to stay right up to date so you don't miss out on the best of life. You're too young to feel old.
Creative Execution
Our documentary-style Film showcased different treatment methods available to people in ‘The Samsung Young Folk’s Home’, and highlighted the versatility of the Samsung Galaxy Young by underlining its features and their benefits, from hash-tagging key words to watching your favorite sporting events. It used Egyptian humor and cast to connect with the people we needed to talk to: The Egyptian market represented 90% of our target audience. The Samsung Young Folk’s Home Film leveraged the ‘Youth’ DNA intrinsic to the Samsung Galaxy Young, while the format illustrated the feature-rich nature of the smartphone.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Peter Bidenko |
Executive Creative Director |
| Nabil Rashid |
Creative Director |
| Sunny Deo |
Copywriter |
| Rafael Augusto |
Art Director |
| Rayane Smayra |
Agency Producer |
| Celine Zabad |
Account Supervisor |
| Abdo Chlala |
Advertiser's Supervisor |
| Corinne Sanan |
Producer |
| Omar Hilal |
Director |
| Roy Khattar |
Account Manager |
| Nic Chidiac/Ivanka Fernandes |
Planner |
| Media Agency:Starcom MediaVest Group ,Dubai |
Other Credits |