| Brand | GILLETTE ARABIA |
| Product/Service | GILLETTE FUSION PROGLIDE |
| Entrant | LIVINGROOM COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Category | Film - Script |
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Entrant Company
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LIVINGROOM COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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LIVINGROOM COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
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Production Company
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THE TALKIES Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The story in the film comes from the local insight about men that try too hard to prove their manhood. Using the Saudi-based comedian Omar Hussein, we talked about these alpha Arab male stereotypes that will do anything to prove they are more The Man than the last guy. Hence the platform: Man Among Men.
Credits
| Carlos Khoury |
Creative Director |
| Rami Salamé/Ahmed Al Masri/Carlos Khoury/Priya Madhu/Umer Razzak/Omar Bitar/Fadi Nakhle |
Copywriter |
| Carlos Khoury |
Art Director |
| Sabine Farah |
Producer |
| Jad Eid |
Director |
| Rami Salamé |
Planner |