2014 Winners & Shortlists

Brief Explanation

The Spring account for 18-23 year olds is a safe and practical solution from Bank Audi that allows them full access to their money, as well as many discounts and promotions on the things they love. Narrated by a young man acting as the voice of his generation, the TVC shows the care-free, yet ambitious spirit of today's youth as they achieve their goals even though they didn't start out with much.

Creative Execution

In the spirit of the concept ‘Make It Big Out of Little’ the whole film was shot in one day, to provide with a diversity of locations and show the richness of youth’s lifestyle and vibrant spirit. The team was prepared to ‘shoot and go’ guerilla style providing with a unique style for the film and an ‘on-the-go’ colorful vibe, thanks to the reactiveness of Rachel our DOP and the swiftness of Amin our Director. Social Media user content style and mainly Instagram were an inspiration for the shooting style and the ‘filtered’ color treatment, in line with the youth’s familiar platforms. The art direction was minimal and made out of little bits and pieces and recuperation material to reflect the ‘can do’ attitude of the youth, who create marvels out of available small things. This has not only allowed us to reduce cost and save on setup time but also impregnated the film with a carefree, lighthearted and modest ‘do-it-yourself’ art direction style. On top of that, several shots were improvised and ‘stolen’ on the go, on the way to another location, or in between two sets, providing with a richness of material and rushes and supporting the concept furthermore with a spontaneous mood.