Brand | DU |
Product/Service | TELECOMMUNICATIONS |
Entrant | LEO BURNETT CAIRO, EGYPT |
Category | Film - Best Use of Music |
Entrant Company
|
LEO BURNETT CAIRO, EGYPT
|
Advertising Agency
|
LEO BURNETT CAIRO, EGYPT
|
Production Company
|
FILMMASTER MEA PRODUCTIONS Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
a user migrating between networks had to effectively leave their number behind and start life over again with a new line. For many, the prospect of having to readjust to a new number then re-introduce it to all one's contacts was costly price to bear.
Creative Execution
Hussain Al Jassmi was an ideal candidate for a local celebrity adored by Emiratis and expats alike. His lyrical songs portraying nostalgia and longing were a perfect playing ground for the kind of relationship we wanted to convey between a mobile user and his mobile cell numbers.
Credits
Bechara Mouzannar |
|
Chief Creative Officer |
Mohamed Fouad/Osama Arnaouty/Mohamed Kamal |
|
Creative Director |
Sherif Doss |
|
Copywriter |
Shereen Mostafa/Karim Khodeir |
|
Agency Producer |
Yasmin Eiran |
|
Account Supervisor |
Andrea Ciarla |
|
Producer |
Ahmed Gallal |
|
Director |
Mohamed Yousri |
|
Planner |
Patrizio Patrizi |
|
Director Of Photography |
Amr Darwish |
Leo Burnett |
Managing Director |