2014 Winners & Shortlists

CARDS-SUPERMARKET

BrandFRANSABANK
Product/ServiceFRANSABANK
EntrantJWT BEIRUT, LEBANON
CategoryFilm - Production Value
Entrant Company JWT BEIRUT, LEBANON
Advertising Agency JWT BEIRUT, LEBANON
Media Agency JWT BEIRUT, LEBANON
Production Company WONDERFUL PRODUCTIONS Beirut, LEBANON

Brief Explanation

This year Fransabank, a local Lebanese bank, and MasterCard is giving 12 lucky winners the chance to watch the UEFA games live. In order to enter the draw people need to use their Fransabank MasterCard debit or credit card as much as possible to increase their chances of winning. Playing on local Lebanese hospitality - where we insist on paying the bill – a series of TV commercials were produced to communicate the promotion. The 3 TVs were filmed on 2 different sets each (6 sets in total), the mayhem set and the clean set, using 13 cast members and 2 wardrobe sets for each.

Credits

Name Role
Jwt/Beirut Chief Creative Officer
Jwt/Beirut Executive Creative Director
Jwt/Beirut Creative Director
Jwt/Beirut Copywriter
Jwt/Beirut Art Director
Jwt/Beirut Agency Producer
Jwt/Beirut Account Supervisor
Jwt/Beirut Advertiser's Supervisor
Paul Sabbagh Producer
Mazen Fayyad Director
The Brightside Editor
Ryan Sfeir Sound Design/Arrangement
The Brightside Post Production
The Brightside Animation
Harry Hedeshian Music
Jwt/Beirut Account Manager
Jwt/Beirut Planner
Toufic Tabbal Director Of Photography
The Brightside Editing Company