2014 Winners & Shortlists

WHISTLE & DRIVE

BrandTOUCH
Product/ServiceTOUCH
EntrantJWT BEIRUT, LEBANON
CategoryFilm - Best Use of Music
Entrant Company JWT BEIRUT, LEBANON
Advertising Agency JWT BEIRUT, LEBANON
Media Agency JWT BEIRUT, LEBANON
Production Company SIGNATURE PRODUCTIONS Beirut, LEBANON

Brief Explanation

Every year Touch, the leading mobile operator in Lebanon, campaigns for Don’t Text & Drive. This year, instead of promoting the negative consequences, the POSITIVE CONSEQUENCES of NOT texting & driving were highlighted. Communicated through a unique, music inspired concept, the song explains – in a positive and light way - that every time you want to text & drive, whistle instead. The TVC included 8 cast members; all characters and props were shot in real size on chroma and reproduced in miniature. Costumes were custom-made and the car set was shot in front of a projector: size 10.5m x 5m-

Credits

Name Role
Jwt/Beirut Chief Creative Officer
Jwt/Beirut Executive Creative Director
Jwt/Beirut Creative Director
Jwt/Beirut Copywriter
Jwt/Beirut Art Director
Jwt/Beirut Agency Producer
Jwt/Beirut Account Supervisor
Jwt/Beirut Advertiser's Supervisor
Anthony Makhlouf Producer
Harvey Brown Director
Maria Zakka Editor
Alleycat Post Production
Alleycat Animation
Philip Khayyat Music
Jwt/Beirut Account Manager
Jwt/Beirut Planner
Alleycat Special Effects/Computer Graphics
Tony El Khazen Director Of Photography
Cutting Edge Editing Company