2014 Winners & Shortlists

Brief Explanation

Every woman is a mystery. And Damas is the centerpiece to her allure. With that, the Dubai-based jewelry brand shot a million-dollar commercial featuring the talents of director Laurence Dunmore and DOP Alex Melman. This noir-inspired film takes the viewer on a journey filled with intrigue, a cat-and-mouse pursuit involving diamond jewelry and a view of Dubai never before seen in mainstream television. Complemented with a big-screen soundtrack, the film elevates the brand to the realm of world-class luxury products, showing that when a woman wears a Damas, she is offering an invitation to the world’s sweetest, most seductive mystery.

Creative Execution

Lighting was especially tempered to work with the diamond set, the true hero of the story. Different combinations of traditional and no-traditional lighting techniques were employed to emphasized the glittering appeal of the diamonds, all the while benefiting from the contrast with the dark environment, carefully shot in nighttime Dubai.