2014 Winners & Shortlists

MYSTERY & GLAMOUR

BrandDAMAS JEWELLERY
Product/ServiceJEWELLERY/WATCH RETAILER
EntrantJWT DUBAI, UNITED ARAB EMIRATES
CategoryFilm - Cinematography
Entrant Company JWT DUBAI, UNITED ARAB EMIRATES
Advertising Agency JWT DUBAI, UNITED ARAB EMIRATES
Advertising Agency 2 JWT DUBAI, UNITED ARAB EMIRATES
Production Company RSA FILMS London, UNITED KINGDOM

Brief Explanation

Every woman is a mystery. And Damas is the centerpiece to her allure. With that, the Dubai-based jewelry brand shot a million-dollar commercial featuring the talents of director and DOP.This noir-inspired film takes the viewer on a journey filled with intrigue, a cat-and-mouse pursuit involving diamond jewelry and a view of Dubai never before seen in mainstream television. Complemented with a big-screen soundtrack, the film elevates the brand to the realm of world-class luxury products, showing that when a woman wears a Damas, she is offering an invitation to the world’s sweetest, most seductive mystery.

Credits

Name Role
Rmg/Jwt Dubai Chief Creative Officer
Rmg/Jwt Dubai Executive Creative Director
Rmg/Jwt Dubai Creative Director
Rupert Unwin Producer
Laurence Dunmore Director